Bioshock 2 £13 on Amazon

Just a heads up that I thought people might appreciate- Bioshock 2 on the 360 is £13 on Amazon.

£14.99 on the PS3.

I've just started Mass Effct 2, but I figure I'll order it now in case it goes back up. Forza 3 was £13 until a couple of days ago. And I doubt it will ever get cheaper than £13 new!

How can Amazon afford to sell brand new 360 titles at this kind of price..?

 

They're 'loss leaders': at-cost sales in order to persuade people to shop with them.

 

Besides, Bioshock 2 and Forza 3 are pretty far from "brand new" at this point.

 

I meant brand new as in unused.. I guess I'm just impressed at being able to get a new top rated title for that price, lol.