It is but AC made Ubi (and ubi montreal) a fuckton of money. Most likely AC2 will do the same, so they have money to blow.
Isn't sending reviewers on a free trip to Italy on their dime alittle incentive to give a good review of their game? So basically UbiSoft is trying to buy good reviews.
It does come off that way. I'd love to know how much time they're spending playing and reviewing, versus kicking it around Italy.