Microsoft vs Sony

Discussion in 'Rare and Obscure Gaming' started by Paulo, Jun 24, 2005.

  1. Paulo

    Paulo PoeticHalo

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    Do check the link as there is a nice picture of it. (see if its what you thought it would be.)

    http://www.eurogamer.net/article.php?article_id=59744

    Following the endless rounds of "my console's better than yours"-type
    comments we've had from Sony and Microsoft in recent weeks, MS has taken
    the next-gen battle to the next level with some rather cheeky window
    dressing.

    Earlier this week, Sony France opened The Factory - a big shiny showroom
    designed to show off the PSP - in the Place de l'Etoile, Paris.

    In response, Microsoft hired itself some advertising space in the window
    of a laundry just across the road, putting up giant Xbox 360 posters
    displaying the message "Gardez vos forces pour cet hiver".

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    Which translates as "Save your strength for winter" - winter, of course,
    being the season Xbox 360 will hit the shops.

    Microsoft's little stunt left Sony fuming and after just one day the
    posters were removed, reportedly because Sony offered the laundry owners
    an even bigger cheque. You can see the
     
  2. Evangelion-01

    Evangelion-01 Officer at Arms

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    that is sooo last week. jk ;)
     
    Last edited: Jun 24, 2005
  3. PhantasyStar

    PhantasyStar Well Known Member

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    Hehe, I didn't know that. That's hilarious though. Nice marketing schemes.
     
  4. I like it, my sense of humour :)
     
  5. RPA

    RPA Spirited Member

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    LMAO....I wish I owned that laundry mat...$$$$$$$$$$$$
     
  6. Yakumo

    Yakumo Pillar of the Community *****

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    :D that's funny ! I love the lame "The PSP Factory" sign :D That XBOX one actually looked quite smart. I wish I was the owner of that laundry.

    Yakumo
     
  7. Perkunas

    Perkunas Intrepid Member

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    That's nothing compared to the PS2 advertisements that were hung all over Nice during X02.

    "Just pretend I am not here".
     
  8. the_steadster

    the_steadster Site Soldier

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    I'm surprised microsoft didn't just buy the laundrette!
     
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