New Coke promotion

Does the font seem familiar to you?

 

Brought to you by the makers of Grand Theft auto.

Or am I wrong?

 

^ I immediately thought GTA too.

 

Maybe this means Rockstar is coming out with a new game called "Cool Prize Daily".

 

Big money! Big Prizes!

 

Sounds like a fun game. It is a bargan too. 3 copies for only $4.00. Amazing.

 

Haha, cool find!!

<conspiracy theory>
The words in the larger font are all five characters!
C O O L [thumbs up]
P R I Z E
D A I L Y
</conspiracy theory>

 

Comparison....

 

Yep... Looks like some subliminal advertising. Either that or Coke is about to get sued.

 

Many businesses here use the GTA font too. They could of bought the license to use the font for the promotion, by all means they could of stolen the font but a large company like Coca-Cola wouldn't get away with it.

 

Didn't Coke do a GTA spoof commercial a few years ago?

 

Indeed sir.

 

It's a free font called Pricedown, so nobody is getting sued for using it. Besides, The Price Is Right had the same kind of font way before GTA :witless:

 

As said the font is called 'Pricedown'. It's designed by Ray Larabie based on the font 'Pinto Flare', which is used in the 'The Price Is Right'-logo. The font is freeware.

Rockstar started using the font on the box of GTA III. First they wanted to use a urban/grimey font with the '3' being outlined in orange. However they later choose to use another font (in this case Pricedown).

Ray Larabie did work for Rockstar (in particular Rockstar Toronto) as a designer for Max Payne and the GTA-series. One of the things he designed were the vehicles in GTA: London 1969 and GTA 2. But he quit in 2002 to focus on typography design.

 

Oh. I thought this was going to be about classic "New Coke" ads. It's not a stretch for fans of retro games to be fans of retro colas too, right? :topsy_turvy:

p.s.: New Coke sucks. So does Coke II... OK Soda: surprisingly "OK"...

 

Dang, nice work 7Force. I had no idea.

 

So the officiall spelling is "grand theft auto" (all lowercase), huh? Never noticed that before.

 

Those are literally the same soda. And all new coke was is Diet Coke with HFCS.

 

Coke & Coke II were the same. OK Soda had a different formula (it was fruity & cola-y).

 

I didn't mean to have OK Soda bold. lol

I lived in one of the few cities where OK was test marketed. It was...ok.