Keep in mind that 1 pound = almost 2 US dollars. 260 for a PC.. I ve seen better deals overseas. Wouldn't buy from Dell at UK prices.
Dell are the cheapest people you can buy a new pc from really. Its not that bad. Ofcourse its cheaper in America but then again im sure your market is much bigger then the market in the Uk.
Unfortunately most things that cost 1 dollar in the US (Roughly) cost 1 pound over here, in the UK, and 1 euro in other countries of Europe. UKpound>Euro>US Dollar. Thus, a new console will cost 200 US$, 200Euro, and pretty close to 200 Pounds. That said, the US is certainly cheaper in many things. Food being a fundamental one of them, and the US variety is surely greater. Offers on games and PC accessories, as well as recordable media are often better in the US as well. People here don't consider 299 pounds to be alot of money because they are used to paying 2 pounds for a pint of fairly good lager, and about 10 pounds to eat a "whole" meal at MacDonalds. (imagine paying 20 dollars in MacDonalds) EDIT: this effect can be seen on Ebay.co.uk as opposed to ebay.com . the same product cost the same (or more) price in pounds than in does in dollars. I've seen people pay 60 pounds for a good conditioned Cube game, such as resident evil 4. That's about 110 dollars US. Just imagine the price of Devkits when they hit ebay, and you'll see that selling on ebay.co.uk is more benefitial for the seller.
What do you eat at McDonalds for £10?! A large meal is £3.60 or something. Dell isnt bad value for the normal home use.
Yes, your argument about Dell is a valid one nevertheless. It is the difference in currency exchange rates that makes that value ratio shrink as compared to the same product sold in the US. I recall going to McDonalds and having about 2-3 burgers and each was about 2 pounds (not cheeseburgers) and a large soft drink. I wouldn't recall every single price however since I prefer cooking and have strict diet, only resorting to fast foods when extremely hungry.