According to Phil Harrison: Why won't the US price of PS3 be lowered along with the Japanese price? We started by calculating the price for the US and European territories by looking at what consumers considered the 'magic price points'. In these territories, the prices we announced were very well accepted. We then converted that price to yen without giving consideration to 'magic price points.' The feedback was not supportive, so we lowered the price. What the hell do they mean the price was very well accepted in Europe? I knew Sony's execs were all on crack, i just didnt know they did it 24/7. http://blog.wired.com/games/index.blog?entry_id=1561160