Tomorrow night (11/9) between 9PM and 10PM (check local listings, etc) on ABC during LOST for those of us in the US. An MS rep said it would quote be "major". Whatever that means. Guess i'll see it since I watch LOST rabidly anyway No word on international advertisments ..... // 4 8 15 16 23 42
I saw it last night. At first I had no idea that it was even an Xbox commercial...just a bunch of kids throwing water balloons at each while a 1940's era song played as the commerical ends with the camera focuses on a puddle of water with a "jump in and play" message. Seems that they're going after the playful/playground type of message with they're 360 advertising, featuring regular people and regular locales as opposed. There was an article with Peter Moore (Xbox Marketing Director) in the recent issue of Business 2.0 and he brought up the notion about the whole playground/everyday life aspect that's been absent in most gaming advertising mediums as of late. I suppose he's right, and that does appear to be the approach. Whatever it is, the commercial was at least memorable enough for me to make it stand out from the other ads that aired last night.
at least the japanese commercials looked interesting.i like the images of the giant xbox logo floating in the sky.
