Gotta be honest, with better labeling I kinda like the Need For Speed menu. I find most modern menus and GUIs in general to be kinda bland and boring.
Hmm... I'm sure I've seen many bad ones, but the most recent I can think of is WWE '13 on Xbox 360. It seems like they expected people to be impressed with how much crap they've managed to cram into sub-menus. It's not that complicated, but honestly some of the options aren't even listed where they should be. They have an entire creation category, but you still find a couple of "create-a" options in other sub menus for some reason. Which reminds me... why do they refer to simple match type options as "create-a-match?" When I do something as simple as changing the time limit in other games, I didn't realize that it qualified as a personal creation. I guess that means I should be proud of the awesome "2-minute Deathmatch" mode I invented in a FPS a few years ago.