Xbox 2 Game Launching On MTV April 11, 2005 NEW YORK -- The revolution will be televised. Xbox 2 -- aka Codename Xenon, the next-generation gaming console from Microsoft -- will make its first appearance on a yet-untitled half-hour special that will be broadcast globally across all MTV stations. The move bucks industry protocol to make major debuts at E3 in Los Angeles-the largest trade show in the gaming industry. "It doesn't make sense to unveil the product behind a closed door, at a trade-only event. We wanted to talk directly to the consumer first," said Peter Moore, corporate vp-worldwide marketing and publishing for Microsoft Xbox. The MTV special, hosted by actor Elijah Wood on May 12, will feature a performance by rock band the Killers. Athletes and celebs will show off the console's new features. MTV will air teaser spots prior to the event and screening parties will be held in countries in which MTV airs. Moore said the launch strategy is to not only "feed the core" gamers, but also to "captivate the masses." The unveiling on MTV is a "signal of the strong change in the way we do business." Themes of optimism and community will be stressed in the campaign, said Moore. McCann Erickson, New York, handles. Ourcolony.net provides further insight. The viral Xbox 2 site, currently counting down the minutes to the MTV event, states: "Colony isn't about alternate reality gaming, it is reality. It's about the reality of your world, your friends, your life. Colony isn't political, it's global." Launch partners will be global in nature as Xbox tries to combat the perception that it's an American brand, said Moore. The console is expected to launch this holiday season. Microsoft spent $14 million on media in 4Q 2001 to launch Xbox, per Nielsen Monitor-Plus. Microsoft are really going to try and get the public going with this. I wonder how somy will react seeing as both had press-relealings of their consoles just before the E3
hehe, sony and microsoft are really doing a clan war. Before Billy moved for the 12th of may on MTV, Sony and Microsoft had the same day of conference (the 16th), But Evil sony decided to start their conference 3 hours before the Xenon one, and they decided to place their conference outside Los Angeless, while Billy and his gang where placed near downtown (also near of the convention center). Now you're wondering what the hell sony were thinking, was it because they wanted the press to be late at the enemy territory, the Xenon conference? Bad boys, if it wasn't of Billy and his gang changing the date to the 12th, the press would have to run to miss nothing out of the twos.
The thing is sony wasnt going to reveal the PS3 at E3 for the first time. It would of been in japan....
You don't plan something like this at the drop of a hat. Microsoft might have planned on having a press conference the same day as Sony to steal some of their thunder but this is their real first strike and it was planned long ago.
I hate MTV, but I'd actually watch it to see a live performance by them. Their CD amazes me to no end.
There's no way sony will let microsloth create a coup d'etat like that. You can bet your left and right nut that they will do something spectacular. Foolish microsoft, giving advanced warning... :smt009:smt009:smt009
have you notice that companys are getting away from japan little by little? ds release in america first.... ps3 being shown in america first... i wonder if the next gen will be released here first... why is that? because all the bling bling is here?
That was the smartest move by Nintendo recently, and had nothing to do with anything other than Xmas season in the states. Had it been aimed for a Summer release, Japan probably would've gotten it first. Just my speculation. Also now that there's only one TGS a year, and there's a bigger time gap from when the TGS ends, to when E3 begins, the latter gets a lot of the good announcements.
From BBC web site http://news.bbc.co.uk/1/hi/technology/4435725.stm From MCV http://www.mcvuk.com/html/news/story.jsp?newsId=1930697 From MTV http://www.mtv.com/news/articles/1499911/20050411/index.jhtml?headlines=true Will have to find somewhere with MTV
The air-times for the show in full: North America: Thursday, May 12, at 9:30 p.m. (21:30) Japan/Asia: Friday, May 13, at 11:30 Europe: France: Friday, May 13, at 19:00 Germany: Friday, May 13, at 19:00 Italy: Friday, May 13, at 23:30 Netherlands: Friday, May 13, at 19:30 Poland: Friday, May 13, at 21:00 Portugal: Friday, May 13, at 20:00 Romania: Friday, May 13, at 20:00 Scandinavia: Friday, May 13, at 22:00 Spain: Friday, May 13, at 21:30 U.K.: Friday, May 13, at 20:00 Australia: Friday, May 13, at 19:00
Aerial reception that bad that you need rain to conduct the waves, or are you going out unless it rains?
lol yeah if it doesnt look like it will rain by 5pm i will be out and about on my skates around london! For my first friday night skate of the year!!! me cant wait!
