I actually liked the concept in this teaser, it's a shame if nothing will come from it. Unlike what others have said I don't think it relied on jump scares at all; for me the environment was very surreal, I imagine it like being trapped in my own mind and not knowing what I needed to do to escape. Each time the room looped it was like losing control little by little and the more they struggled to get out of there the worse the nightmare got. The psychological effect it had was primary to the horror for me, the fact that there was no escape from an environment that should be comforting to us really drove the tension. The spooky characters and the gore was secondary to all of that, the few little jumps in there simply made me more uneasy in what was already a creepy environment to begin with. There's nothing worse than waking up from a nightmare only to fall back asleep straight back into the same nightmare again, this concept of environments repeating them selves with no escape does a good job of capturing that fear.
Just finished the teaser only took 2 days to figure out the last puzzle... ZZzzzz... I thoroughly enjoyed it, never got so much fun/scare out of a freebie The trailer after completing the teaser looks stunning as well. Recorded some videos, might blog them later with the final puzzle gameplay, hopefully you can't hear me jubilating upon completion (sad man...) I look forward to the final game and hopefully the gameplay will be similar. I like the first person point of view adds to the atmosphere. Capcom should get some inspiration from this for the next Resident Evil... @bluexcell I didn't notice the british plugs, will have a look again.
As has been said, Silent Hill 1-3 were amazing and everything after just tried to relive the glory days, especially Origins and Shattered Memories. While I have high hopes for this, I'm still very skeptical. It just doesn't seem that the games can have the perfect balance without Team Silent.
If Konami fails with del Toro and Kojima and Reedus, they should just let bygones be bygones and hire 100% of Team Silent back.