The racist and derogatory stuff is probably just there to distract you from the crappiness of the games out on the system. It's funny that those commercials have almost nothing to do with the PSP.
The ad targets the average PS2 owner, a black or hispanic guy who's highest level of education is 10th grade.. They did focus group testing..
I posted that like a week ago over the X360 thread. And madhatter, dude thats racism: I know alot of white suburban kids who own a PS2 for GTA and bulletproof, while the only old school gamer in my school was a black kid.
I forgot to mention white people who like acting black but definitely dont' want to be black.. who are also at a 10th grade education level
this is just some marketing firm that's too old to realize how to use slang properly so it turns out to be semi racist or stereotypical. Most decent marketing worth a damn stays away from slang...since this almost always happens. It's like law 2 in the book. Walmart had a commercial with a black man saying "no diggidy" and Mcdonalds also did it with a short lived "I'd hit it" campaign about their shitty double cheeseburger being 99 cents.
I've never understood exactly why people think racist jokes are funny; they aren't to me. There are just a few of them that are repeated over and over again and they're usually really mundane like, "blah blah talk weirdly" or "blah blah drive badly". They usually contain little or no wit or irony; they are just a repetition of what people have heard other people say. I think that maybe people laugh at them not because they actually think that they're funny but because the jokes themselves usually state pretty openly that you are supposed to laugh, and so people are pressured into it. It is almost as if people who make these jokes are wearing a big sign that says, "JOKE!" and people immediately take that to mean that they must laugh regardless of what the joke actually is, because otherwise they might have to think for themselves and possibly without prejudgement. Okay, that's my rant.
Actually, people enjoy those jokes because it's just poking fun a stereotypes. Unless ofcourse you're dead serious about it. But most people aren't. Anyways, ads tend to target what they think is the biggest market for them. And often they don't really have any idea how to attract them, or what their biggest market really is. But you should already know by now that 99.9% of ads are retarded.
Some ads are designed to have exactly the effect this one has had.... People are sitting around talking about it. We obviously think the ad is crap, and it wouldn't make me go out and buy a PSP (although I already have two....), but what is does do is raise awareness of the fact there is a "thing" called a PSP. It pays to remember that these ads are not aimed at people who would already have a notion about whether they will or won't buy a PSP, it's designed for people who don't know what a PSP is, but would/might buy one if they did.
The problem essentially caused by an ad campain like this though is that the potential market may talk about more but will be less likely to buy it as a result of the confusing/boarderline rasicm of the ad campain. I dislike the ads but that's nothing new. It's just one of the current trends in marketing/society. (Ice Age 2 and those damn possums way too weird).
Where can this ad be found, not including the internet? I'm curious regarding who the audience for such an ad could possibly be. It might be a nice (or not depending on views) piece of verbal humour and comics, but it surely doesn't convince me to buy a PSP. A price drop on the PSP and a banner shouting that it now retails for 149$ US , would be a sure success compared to this.
If you havent seen the real ads . LINKED1- Mexican LINKED2- Black Their are others but these are the main ones people seem to be pissed about .
Because in America just regular latinos don't speak like that . They would have to be mexican . People from spain and equador don't ever act like the stereotype they are portraying .
You guys take stuff too seriously. I saw those adds quite some time ago. The thought of any racist contents didn't even come in to my head. All I thought when watching them was "oh, my typical no brains advertising". I'm pretty sure Sony didn't have the idea of making them racist. They could do one with two white snobs talking but would that make it racist towards whites? They're just stupid TV adds. Nothing meant by it at all. Yakumo
Yakumo, I'm not judging the merits of the ads, I just believe that a price reduction would be more efficient in making people buy the console, instead of spending money on advertisment. They lose money in both cases, but reducing prices is a guarantee for a larger install base, what do you think?
I go with Yakumo on this. I think they thought the commercials were so clever they didnt see how they where racist. But that VG Cats strip, now thats funny. I loled.
